why is keyword research so important in seo

You might be wondering or interested to know why keyword research is so important in seo.


I found that question;

“Why is keyword research so important in seo”, from a forum discussion.

But what about you?

Do you think you can benefit from keyword research in terms of seo?

But before then;

What is keyword research is all about?

Let me show how other experts view keyword research.

Rachel Leist from HubSpot view keyword research as;

The process of finding and analyzing actual search terms that people enter into search engines.

What she meant is that;

The insight you get from these actual search terms, can help you in content strategy, and your marketing strategy.

An article from Keywordtools.io, view keyword research as;

The activity of analyzing and finding a list of valuable keywords for the purpose of SEO Copywriting.

According to the article, what that mean is that;

The keyword or search terms usually become a guide for the direction of your content and marketing strategy.

Look at Micheal Heijmans about how he view keyword research;

He views keyword research as an aim to find the keyword your audience uses when they’re looking for a product or service you offer.

What that mean is that;

Without keywords, you will find yourself lost in your own lingo and battling giants in your industry that can’t be beaten in a search results page.

This article from seo marketing world, view basics of keyword research as;

The phrase or words on your website which matches up to customers’ online web search.

That shows that;

Keyword search is used to find out what your customers are searching for online, and then lead them from search results to your page.

So that is how some experts view keyword research.

Let’s discuss why keyword research is important in seo.

Why Is Keyword Research So Important In SEO?

keyword research in SEO


Keyword research process has some important roles to play in terms of seo.

But before then, according to Reliablesoft and Moz;

Search engine optimization helps to Increase the quality and quantity of your website traffic.

Apart from that;

It gives exposure to your brand through search results.

But one thing for sure is that;

Users are likely to click mostly the first page from search engine results.

That means;

You need to be on the top position of the 1st page of search engines suggestions.

So you need to use that as an advantage in other to bring users to your store or website.

Since you know seo is important in achieving your goals, you will also need to know how keyword research is important in seo.

Let’s discuss why keyword research is important in seo.

Content Writing

keyword research in terms of content writing

In terms of content writing, especially when you create content for the target audience.

As you keep on writing, you will realise that keyword research is more than just using seo to create content or blog post.

With keyword planning, it will help you know your target audience so well.

Because if you know them well, you will be able to know the exact words to write in other to grab their attention and make them read and listen.

When readers read your content or view your post title or post description from search engine optimization…,

It will make them feel this is the answer to their problems.

They will come to realise that;

You know what is in their mind.

Have it in mind that;

You need to keep keyword research in mind first before writing content.

Because keywords help you to create content to target audience from search engine optimization.

Competitors Analysis

keyword research in terms of competitors analysis

According to Neil Patel, keyword research in terms of competitors Analysis (Affiliate) helps a lot.

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In that;

It helps you to evaluate how the top ranking fares when it comes to search engine optimization including their specific keywords.

Everyone want to be competitive by;

  • Not falling behind
  • Wanting to know what is working for others that they do not know
  • Wanting to know what is working for others that they do not know

Another important of keyword search for search engine optimization in terms competitors analysis is that;

Using competitors analysis helps you to see the insight and strategies others are using.

With that you can use that to improve in other to be at the first page of search engine results.

Keyword Analysis

keyword research for keyword analysis

Keyword search in terms of keyword analysis or overview.

Especially when using best keyword research tools or advanced keyword research….

It helps a lot.


When using the results for search engine optimization or search intent.

Search Volume: This aspect deals with monthly search volume.

It shows you a particular keyword that has numbers of search results during the month.

With that you can use that to prepare your content marketing strategy.

SEO Difficulty Or Keyword Difficulty: This shows you how competitive a keyword is estimated in organic search.

The higher a keyword appears, the more competitive it is.

Paid Difficulty: This part shows how competitive a keyword rank is in paid search.

Cost Per Click (CPC: When a keyword has value in search engine optimization, that means someone has made a higher bid for that keyword to appear as Ads in search engine optimization.


From the conclusion of this article, you’ve come to see the importance of keyword research for seo.

Mostly in the 3 aspects I mentioned above.

I encourage you to take advantage of keyword research strategies in other to be at the top position of search engine optimization results.

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One Comment

  1. A motivating discussion is definitely worth comment. I do believe that you should write more on this issue, it might not be a taboo matter but typically people do not talk about these subjects. To the next! All the best!!|