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how to write a blog post ultimate guide for beginners

How to write a blog post.

Am sure you’ll agree with me with that headline when I say:

Writing a blog post is not really that hard or difficult.

Or, is it?

Well it turn out that getting all the point or resource on how to write a blog post may not be difficult or confusing as you thought.

All you have to do is find and follow a simple system, steps or methods.

I have also learn and improve on how to write a blog post.

In this article, am going to show you how I was able to improve on how to write a blog post using this simple system.

One thing about writing a blog post is that:

As you keep on writing blog post, you will begin to understand about content strategy or content plan.

With that, you will be asking yourself this questions:

So that is what will happen when you begin to write a blog post.

Let’s see how to write a blog post.


1; Pick A Topic Using Keyword Tools:

Let’s talk about selecting the topic.

There are many ways to select topic for the blog post you want to write.

Let’s talk about using keyword tools or keyword research tools.

Using keyword to write your eblog post help you to gain prominence in search engine.

Apart from that:

You will able to write the right content to the right audience.

Which means, more traffic, leads, customers and income.

Example of keyword tools you can use are:

You can also find other keyword tools from 10 free keyword research tools to help plan your new site and 127 expert reveal best tools for keyword research in 2018.

2; Use “Write A Blog Post” As An Example:

Though you can use the keyword “write a blog post” from any of the keyword research tools above

Let use a keyword research tools name Seobook.

With seobook;

  • You can get keywords related terms
  • You can export keyword list in CSV format across various PPC and matching types
  • There are rough suggested daily search volume by Google, Yahoo and Bing search network.
  • Link to Google trends, Google suggest and other tools providing keyword research results.
  • Provide price estimated tools from Google AdWords showing the necessary bid at #1 for 85% of queries and how much traffic AdWord will send you based on bid price and ads position.

From seobook keyword research tool:

When you input “write a blog post”, mark Google trends and search.

You will see various keywords list results.

The screenshot above shows various list and related terms for the keyword “write a blog post”.

Approach The Topic With Any Of This Method

Do Some Research Using Search Engine

Let use search to see how to approach the topic.

Since Google is the famous and popular search engine people use to do research, let’s use it.

Type write a blog post in google search bar

Type in “Write A Blog Post” in search bar and see how the results look like.

Below is a screenshot of how the search results look like.

You will see various blogs that write articles based on “Write a blog post”.

Look into other people’s blog regarding this topic

After the results from Google Search, you will see various blog on that topic.

Look into them to see how they write their topic for “Write a blog post”.

For example, like the ones below:


Take a look at The Wordstream Blog, written by Dan Shewan.

The article in that blog is all about how to write an awesome blog post in 5 steps.

The 5 steps is about:

  1. Planning your blog post
  2. Crafting headlines
  3. Write your blog post
  4. Using images
  5. Editing your blog post


If you look at the article from SmartBlogger written by Liz:

You will see that the article is entitled:

How to write a blog post – the ultimate guide.

The article shows the 5 steps to write a blog post which is:

  1. Crafting your headlines
  2. Write an introduction
  3. Delivery advice
  4. Close with a motivational bang
  5. Polish your post to become smoother


Another one is the one found at wikihow tech.

It is entitled:

How to write a blog.

Though from the article:

It has 3 methods and they are:

  1. Honing your style and voice
  2. Getting the format down
  3. Engage readers

Each of this methods has subheadings and bulletins.

Let’s look at the other method of how to approach the topic.

Use Other SERP Or Keyword Research Tools

Use this tools to determine how to approach the topic

You can any SERP or keyword research tools.

But in this case, I decide to use seobook keyword research tool.

Due to their benefits and others.

You can read their benefits, features and others at seobook keyword tools page.

After you insert “write a blog post”, mark Google trends and click search, the results is awesome.

Look at it below:

For more details of the keyword (“write a blog post”) from seobook keyword tool;

The reason for this two methods of how to approach the topic is that:

METHOD 1; Do Some Research Using Engine

Typing the keyword “write a blog post”:

From the results, viewing other headlines from search engine, you will able to see how to craft you headline or title for your blog post.

Apart from that:

Viewing other blog post based on the keyword “write a blog post”, you will be able to determine how to tone your voice and what kind of post to write

METHOD 2; Use Other SERP Or Keyword Research Tools

This part or method is mostly for writers who don’t have idea on how to craft headline or choose a topic.

Apart from that:

It will help you determine what kind of post to write from the keyword results

With this two methods, you will be able to determine or decide if your post will be any of this content type below:

  • Example
  • List
  • Interview
  • Review (book or product
  • Case study
  • How to

Let’s look at the other part of this article


What To Bear In Before Doing Research

Before you decide to do research, there are things you should have in mind and they are:

  • Quotes
  • Ideas
  • Screenshots, images, infographics and statistics
  • Links

This four bulletin are very important when doing research.

The reason is that;

It help you to backup or support your content.

Another thing about this four bulletin is that;

It help readers to get the full understanding of what you are trying to tell them.

Apart from that:

You don’t need to explain much because;

Infographics, images and statistics can give more details.

So that is why it is recommended or advisable to look at your feed stream, twitter feed, Facebook feed, trends and other people’s blog everyday.

You can use Evans Note, OneNote or Google Keep to save them for future use when you want to do research.

How To Do Research

Type keyword in keyword research tools

If you don’t have idea of topic to write about;

That shouldn’t be a problem.

First, pick a keyword from any of the keyword tools I listed at the beginning of this article.

Why not try this second thought;

Pick a keyword from semrush, craft a headline for that keyword.

You may try this other option, mostly if you don’t have idea of how to craft an headline.

Pick a keyword from semrush, input it at seobook keyword search bar.

From the results, pick any related keyword and use it as your headline.

If you talking about how to use topic to create catchy headlines for blog, you can read this article;

See What Expert Are Saying About Catchy Headlines For Blog.

From that article there are headline generator you can create catchy headline for the topic.

Type keyword in Google search

From the keyword you obtained or get from keyword research tools;

Take that keyword to Google search.

The reason for

  • You will be able to gather information
  • It will help you to article similar to your research
  • You can find quote, infographic and statistics in which you can use as backup

Look at blogs or articles that best fit the approach to your topic

Read or skim other people’s articles.

The reasons for this is that:

You need fact, ideas and information’s in other to use for your article.

Apart from all that:

You can check how they approach the topic and their writing style.

Copy and save the URL and author of the article

Open your Evans Note, Google Keep or OneNote.

Copy and paste the url, author and some section of the article from the blog you view into your note pad.

The reason for this is:

The URL will appear as link, with the author name and the sections on your note pad.

When writing your article, you can use the section from note pad as quote, citations into your post.

And also acknowledge the author by copying the link and author from note pad to your article.

The most important part about this is:

You can easily use the link from the note pad to the blog if you need to add more ideas from that blog.

You research should be based on authority site that readers can recognise

You research should be based on authority site that your readers can recognise.


If your readers know that your research or resource is from a recognised authority, then your will be easily to understand.

But if your readers can’t recognise your research or resource, try to add citations, quotes, statistics or fact from an authorized site.

The reason for this is:

It will make your readers to view you article as an authorized one.

How To Arrange Your Research

The Regular Method

You can arrange your research using the regular method.

With this method;

It will help you on how to organise your ideas.

Regular Method

  • Introduction
  • Body
  • Conclusion
  • Call to action

Though Neil Patel give explanation on this regular method.


Get people’s attention and tell them what information they are going to get if they keep reading


Deliver on the promise you made from your introduction


Summarize and bring everything back to your main point. If possible, add a “so what” section, which explains how this information benefit your readers.

Call to action:

Tell people what they need to do next.


Focus on creating an outline and also organising your research into the outline.

Here is what I usually do before creating an outline.

I always use one guide which is:

Blog Post Formula And Guide.

This guide me on how to write my blog post.

So if I use my outline as part of this Blog Post Formula And Guide, my blog post will appear exactly as it should be.

<a href=”http://www.producttower.com.ng/blog-post”><img width=”300″ height=”168″ alt=”” src=”http://www.producttower.com.ng/wp-content/uploads/2018/03/Photo_1522312096354.png” title=”Blog post formular” class=”alignnone size-full wp-image-363″></a>

Be below is the guide:

    • Make it relevant
    • Tell readers how to solve their problems or achieve their goals
    • Explain exactly how to do it
    • Make it useful, unique, ultra specific and sense of urgency
  • INTRODUCTION: 150 word to 300 words
    • 7 – 10 paragraph
    • Start with questions
    • Use several one line paragraph
    • Talk directly to the person
    • Make it conversational
    • Use several one person reference
    • Make headings easily to understand and follow up with sentence or phrase
    • Headings show link to each others with after and before the paragraph
  • BODY
    • Make sure your language are simple
    • Break long paragraph to short paragraph (for humans and SEO purpose)
    • Short paragraph should be 3 – 4 lines
    • Make it conversational
    • Involve readers by asking questions
    • Try to use external links to backup your words
    • Always use transition words (SEO purpose)
    • Use at least 10 images
    • Avoid clipart images in your blog post
    • Use images such as:
      • Chart
      • Graph
      • Infographics
      • Screenshots
      • Statistics
    • Use 3 – 10 paragraph
    • Use one headings
    • The last heading should be a question heading with italic font
    • Use question heading to find out how readers understand your article

Combining this guide with your outline while writing your article, you will discover some changes in your writing style.

You come to realize that:

Your article will be exactly as this guide and your outline.

You can download the outline of this article to see exactly how it look like.

Click to download the outline of this article.

Let me show you some tips on how to write a blog post.

Evaluate Your Outline

It’s absolute necessary to evaluate your outline.

To do that, ask yourself some questions, like;

  • Is my outline unique?
  • Do my headings and subheadings related or link to each other and the topic?
  • The statement, do they support the headings and subheadings?
  • Am I saying something unique?
  • Is my research or resource be enough to support what am saying?
  • Do I have external article or proof as backup?

Though there are more to that question.

But this are the questions I usually ask myself if am writing article of 1000+ words.

Let’s discuss how you can draft out your article.


First thing first.

Do you know what is that?

Divide your article into sections.

If you do this;

It will be easy for you to write your article fast.

If you have download my outline, I recommend you open it, because that is what we will use right now.

Divide your outline into sections

From the outline, you will discover that the outline is divided into five sections.

Each sections are in Heading H2 type which are;

  1. Select and approach the topic
  2. Do some research
  3. Organise your ideas for your content outline
  4. Develop part of the section for your content first
  5. Write your conclusion

If you check out the screenshot below, you will see that the screenshot is the folder to my outline.

The folder goes like this:

FOLDER: How to write a blog post

This folder contains sub folder and the outline for this article

SUB-FOLDER: How to write a blog post 1

The sub-folder contain the article itself which are:

  • How to write a blog post 1: Select and approach the topic
  • How to write a blog post 2: Do some research
  • How to write a blog post 3: Organise your ideas for your content outline
  • How to write a blog post 4: Develop part of the section for your content
  • How to write a blog post 5: Write your conclusion

IMAGE: How to write a blog post

Image folder contains all the images to use for the content

To make this easy for:

Create a main folder using the keyword for your article.

Also do that with your sub-folder.

As for the sub-folder, your will need to number the keyword in other to represent your outline that you divide into sections.

Dividing your outline into sections and using this method;

Create folders for each section

If you look at the outline, you won’t see introduction and conclusion in there.

Create a folder in your storage device;

Use the keyword for your article to name the folder.

Assume the keyword is;

How to start a blog.

That means your folder name will be that keyword.

Follow this step and see how it look like.

FOLDER: How to start a blog 1

This folder will contain your introduction.

FOLDER: How to start a blog 2

The folder here comprises of the body of your article, which includes all the headings and subheadings.

NOTE: You can create more folders like how to start a blog 2 – 5, if you have 2 to 5 headings and decide to split it into folders.

CONCLUSION: How to start a blog

The conclusion folder is where you write the conclusion of your article and call to action.

MAIN FOLDER: How to start a blog

The main folder is where you copy all articles from different folder and paste it in here.

Doing this, will form a document or one complete article

If you follow that step:

It can help you to improve on your writing speed without getting bored while writing your article.

Write each section one at a time

It is best to write your one at a time or section by section.

As I said before, you might get bored while writing your article.

So do that one at a time by dividing your article into sections and write it one at a time.


  • Introduction (write your idea)
  • Body (write your idea)
  • Conclusion (write your idea)

One at a time.

Do not edit while writing

Do not edit your work word by word while writing.

Though it might seem advisable to edit your work word by word while writing in other to make your work look more beautiful.

But the truth is that:

It is not recommendable to do that.

Take a look at this;

If you are to write a blog post of 500 words in 45min to 60min, then that means;

You will be writing a blog post of 500 word between 1hr 45min to 2hr 45min.


It’s because you are editing your work while writing.

If you divide your outline into sections, then you need to complete a section before editing.

It will be okay if complete all the sections or your article before editing.


This is now the for you to some edits to your work.

Read as if you are the reader

At this point, you want to know how will be like to your readers.

Or you will want to check if your article is appeal to your readers.

Get into your readers shoe or head, and read your article as a reader will do.

Don’t really as if you are the one who wrote it.

If you do:

You won’t find fault or uniqueness of the article.

Fix errors in your article

This is another important part of your article.

Check for grammatical errors, spell check or proof reading.

Delete sentence, statement and paragraph that doesn’t support your point or topic.

Adjust long paragraph into short paragraph like two to three line of statement.

Optimise your image for the article

Check your image size.

The large the size, will affect your page load time.

Correct your image title eg:

Old Image Title: company_building-512.png

New Image Title: company building.png

Add image “alt text” using keyword of the article topic.


Though this process take time.

It need practice in other to get use to it.

When you are done with it, you will see that it worth it

If you decide to take action, using this guide while writing your blog post;

You will see the difference on how you are improving on your writing style.

Apart from that;

You will be confident when writing as:

  • Freelancer
  • Guest writer
  • Ghost writer

So this how you come to the conclusion of this article.

To stay alert for the next article, use the option in form below.

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