Do you think that your audience are not annoyed with your content writing style?
You will write your article and feel that it’s ok.
From your data analysis;
You discover that;
- Your page time spent is low.
- Increase in bounce rate.
Conversion rate low.
Do you know the draw back of this?
It affect your;
- Post engagement
In this article;
Am going to discuss with you about few methods you can use.
This method can help you to create article in a way to appeal your audience.
Start Content With The End In Mind
Starting with the end in mind is absolute necessary.
But come to think of it;
Here is what Carley Sime said;
”You are on a road to nowhere if you don’t have a destination”
A journey without destination is like a goal without achievement.
And that make your goal lot tougher.
So if you want to write content without annoying your audience;
Ask yourself some questions like the ones below;
- What is the purpose of what am trying to achieve?
- How valuable or important is this achievement?
Apart from that;
If you are about to write a content, you can ask yourself;
“What situation are my audience in their industries facing?”
These questions is the backbone of starting with the end in mind.
But the most important thing here is that;
If you don’t have an end goal in mind, you won’t get to your destination.
When writing content to your audience;
You won’t know if it is successful or failure.
There is a related video below that discuss;
“TIP: Begin with the end in mind” in terms of content marketing.
Feel Free To Your Content Writing
After all that, it is now time to compose your writing.
You can compose your writing by doing the following;
Make Your Content Text Words Personalize To Them
Personalizing your article writing is necessary.
Apart from being necessary;
It is also helpful as a;
- Content Marketer
- Content Writer/Copywriter
The reason is this;
You will be able to write your content in a personalized way.
Deliver it individually to;
- Target audience
- Prospect buyers
There are ways you can personalize your content.
Do Research On Your Target Persona
It’s all about the KYC theory.
KYC = Know Your Customers
If you do research on your target personas, this is what you will get;
It will help you to know your customers or audience.
Audience and customers, do play an important role in any marketing strategies.
If you said you want to do research on your target personas;
You should know that it involves;
- Know there names
- Where they came from
- There interest
- Where they spend time online
- Who they follow and interact with
There is a complete guide to marketing personas for beginners from buffer article.
You can also read this related content;
The right way to Personalize your content
Use Visual Content In Your Article
Visual content has lot, lot and lot to do in your blog post.
Look at the GIF image below and tell me what you think of the image;